Reminiscences of Warren Lynch : oral history, 1955.

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Reminiscences of Warren Lynch : oral history, 1955.

http://www.worldcat.org/oclc/86100445

Education; early experience in advertising; Book-of-the-Month Club: advertising decisions, reputation, book selections, media choice for advertising; relationship of Book-of-the-Month Club selections to Landmark selections; circularizing; space advertising; judges of the Book-of-the-Month Club.

Transcript: 28 leaves.

Columbia University in the City of New York, Columbia University Libraries

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SNAC Resource ID: 8336910

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 3 Entities related to this resource.

Starr, Louis Morris, 1917-1980

http://n2t.net/ark:/99166/w6028r5w (person)

(Columbia M.A., 1953; Ph.D., 1954), author, professor of journalism and Director of the Oral History Research Office at Columbia, 1961-1980. From the description of Papers on his "Bohemian Brigade" and "Joseph Pulitzer," 1867-1977. (Columbia University In the City of New York). WorldCat record id: 122610713 ...

Lynch, Warren, 1915-1977.

http://n2t.net/ark:/99166/w6xp9vv2 (person)

Publishing executive. From the description of Reminiscences of Warren Lynch : oral history, 1955. (Columbia University In the City of New York). WorldCat record id: 86100445 ...

Book-of-the-Month Club

http://n2t.net/ark:/99166/w60619pz (corporateBody)

The Book-of-the-Month Club, founded in 1926, is a United States mail-order business, customers of which are offered a new book each month. From the description of Book-of-the-Month Club records, 1939-1967. (Unknown). WorldCat record id: 71131595 The Book-of-the-Month Club (BOMC) was founded in 1926 by Harry Scherman (1887-1969) in partnership with Maxwell Sackheim (1890-1982) and Robert K. Haas (1890-1964). Created to satisfy a perceived demand for quality literature that co...